Our Services
Clifton Consults works for clients on an exclusive or non-exclusive basis determined by the client brief. After an initial consultation, we will deliver a project proposal, to include scope and required deliverables. The practice agrees the amount of time required - both days per week, and length of engagement - before confirming the project, so that clients have full visibility on costs and can optimise to their budget.
See below for a summary of our services and expertise.
Music & Culture
The New Music Economy: we help clients pivot to become music companies optimised for the economy of today. This includes purpose and goal setting, rights strategy, organisational design, capability partnerships, analytical infrastructures and fan management tactics.
Streaming Strategy & Optimisation: we help to define and execute streaming strategies to include platform analysis, segmentation and optimisation, metadata and data quality, curation, in-app performance, Voice, etc.
Fandom: we design fan strategies to include fan valuation, segmentation, subscription, CRM, D2C, tech partnerships, data management, etc.
Editorial: we generate your media content strategy to include audio and video concept development; music curation and programming; distribution and marketing; creative and production resourcing.
Physical Commerce: we generate a comprehensive physical plan: product ideation (physical formats, merch etc.), profit & loss analysis, design and production, manufacturing; distribution, retail and Direct to Consumer strategy and execution.
Business & Technology
Corporate Dynamics: we assist with market and competitive analysis; growth strategy; organisational design; change management, etc.
New Business Viability: to include product analysis, financial modelling and business plan development.
Marketing Strategy: from brand positioning and differentiation, to brand sentiment and awareness; insight-driven brand marketing and advertising strategy; go-to-market and launch strategy; customer acquisition and retention; marketing analytics; etc.
Commerce: Clifton Consults provides commercial strategy ideation and execution (e-commerce, retail, digital, D2C, etc.); distribution, sales and business development.
Subscription: subscription viability studies; subscription economics; customer acquisition, conversion, onboarding and retention; measurement frameworks, etc.
B2B: Strategy design and execution including marketing, biz dev, partnerships, CRM, trade, sales etc.
Rights: high-level rights overview; product rights optimisation.
Additional Services
Analysis & Insight: Clifton Consults delivers MBA/tech-firm-quality data analysis and can source, brief and interpret qualitative and quantitative insight methodologies.
Moderation, Training & Facilitation: we regularly present to clients, conferences and educational establishments on a number of topics pertinent to music and tech. We can also host participant-led seminars and can deliver coaching and training.
Sourcing & Hiring: as part of our organisational design expertise, we are able to scope candidate briefs, source and hire for new roles.
Advisory: Clifton Consults is the member of a number of so-called “expert networks”. These companies take care of the regulatory requirements for advice which allows us to act as advisors to private equity, venture capital, investment bank, and corporate clients looking to learn about the music industry. We also participate in advisory boards.